This is a new initiative by Pepsi. Perhaps to revive their branding?
They are looking for:
* Health Impact the health of anyone, from hospitals & clinics to exercise.
* Arts & Culture Celebrate the arts in all its forms.
* Food & Shelter Provide things to eat, wear or live in - and sometimes all three.
* The Planet Help improve the environment on a local or massive scale.
* Neighborhoods Make any neighborhood a better place to live.
* Education Help people learn and grow at any age.
Look out! For Opportunity will come looking for you, if you open your eyes.